Breakthrough to Excellence


6th June 2017, Horizon Scotland

Join us for our second Breakthrough to Excellence evening conference – designed to appeal to all working women in and around Moray, whether business owner or in employment.

Our evening has a fabulous line up opening with Emma J Bell, coach, speaker, facilitator, mediator and author of “The True You”.  We then head into a series of workshops designed to inspire, coach and give practical support in a range of subjects.

Finally we round off the evening with local businesswoman Heather McDonald, owner of Wooha Brewing Company and winner of one of this years Investing Women AccerateHER Growth Awards

Supper will be served in the interval and offers a tasty range of hot foot bowls created and served by Rachel at Philp’s Fine Food and also resident caterer at Fresh Horizons at Horizon Scotland. Enjoy over a relaxed chat with your fellow delegates in our social area.

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Our ‘Breakthrough to Excellence” conference is open to all Moray women. Whether you are a business owner, starting your own business or working in Moray and looking for practical tips to help you realise your own individual potential there are sure to be sessions which appeal to you. A total of four workshops are available covering topics including Social Media Visual Marketing, Coaching for Awards, Effective Client Communications and Leadership for Women.


16:30   Registration, Tea/Coffee
17.15    MBW Presidential Address: Marie Smith
17.20   Keynote Speaker: Emma J Bell
18.00   Workshop Session 1 (Choose one)
18:45   Supper (Preorder required)
19.30   Workshops Session 2 (Choose one)
20:15   Heather McDonald – WooHa Brewing Company
21:00   Charity Raffle
21:15   Conference Close


Emma J Bell
Emma Bell was a top ranked corporate lawyer for 17 years and then a Judge for 7 years. Alongside her legal career, Emma has been working with business leaders as a qualified personal development coach and facilitator for the past 16 years, and her first book, The True You was published in June 2016. Emma interviews thought leaders from around the world on her podcast, ‘The Inside Shift’, and her videos are shared with several thousand recipients every week.
Emma is passionate about enabling individuals to fulfil their personal potential and live a calmer, happier, more fulfilling life by harnessing their mental acuity, personal strengths and intrinsic passions.
Emma has coached hundreds of business leaders to shift their mind-set to become calmer, happier and more fulfilled. Emma will show you how to overcome the mental blocks that have been holding you back from fulfilling your personal potential, and how to be remarkable in every interaction.
Emma has been described as ‘truly inspirational’ and ‘remarkable’ and her approach as ‘life-changing’.

Heather McDonald – Wooha Brewing Company
Heather is the founder owner and head brewster at Wooha Brewing Company, Nairn. Heather is also one of this years winners of an Investing Women AccelerateHER Award in the Growth Category.

The event contains two workshop sessions
Delegates will have the opportunity to choose just one workshop from each session at the time of booking.

Workshop Session 1

Structuring a Successful Business Development Strategy to Win More Business – By Mervyn Stanley, Managing Director, Cameron Carnegie Consulting

This interactive session will outline the key skills needed to Structure a successful Business Development strategy to win more business in 2017. The session aims to demonstrate how a structured Business Development methodology can be successfully implemented to achieve both new business acquisition and the further development of existing customers. Importantly we examine the changing face of sales and how digital & social media plays such a large part in developing and supporting sales activity.


Keeping Your Higher Self in Charge – By Chloe Greenwood Coaching

Chloe Greenwood is a leadership coach who is passionate about helping people to develop into their highest and best selves, and bringing all of themselves to their work and businesses, bringing their values, expressing their life’s purpose at work.
In this workshop Chloe will talk about the difference between the smaller, more contracted self sometimes called the “ego”, and the noblest or higher self, and will explain how we can take practical steps to operate from the higher self as much as possible. Think about the people that you most admire and what qualities in them that you admire. These qualities are a pointer to the qualities of your highest self. Chloe will describe a nine step process to help you to keep your cool under fire, and respond with wisdom and kindness.

Workshop Session 2

PS I Love You – How Content Marketing Can Attract Your Dream Client and Build a Lasting Relationship – By Alison Read Digital Content

Content marketing is about creating valuable content that will attract the right customers to your business, and keep them loyal to you. Understand why it’s important to provide value to your client before they even decide to buy from you. What are the ways you can do that? Which approach is right for your business?
Get started with newsletters and blogs, the cornerstones of your content strategy before finally guiding you in a practical “idea generating” brainstorm.


Having an Honest Conversation Doesn’t Take Guts! – By Lisa Esslemont

We get a gut feeling that something isn’t right and a conversation is needed, but most of us prefer to keep that feeling there… in our gut! This informative, thought provoking and interactive session will explore our options and opportunities to take what we call, heart to hearts, to the next level.

Building on tools around awareness, choice and responsibility, we will look at how to move forward in a difficult situation, without fear and judgement, and how to deliver an honest conversation with positive results.

Your role within your profession may involve carrying out appraisals, dismissals or disciplinaries, or simply you want to have a deeper conversation with a colleague, friend or family member.

Our session together will look at skills and techniques that will help you in delivering a conversation you have in the past dreaded! In turn, you will gain confidence, respect from others and ultimately enrich your professional and personal relationships.


A choice of hot supper bowls:

Beef chilli & rice (GF)
Chicken tagine & cous cous
Vegetable chilli & rice (GF)

You are required to pre-order your food choice at the time of booking. Please remember to advise any special dietary requirements.


Your chance to win! Prizes include:

We will be selling raffle tickets on the night in aid of our charity Moray Foodbank. Entries £5 per business card entry. In the theme of the conference, prizes will be business focused.

If you offer a service or product to the business industry and would like to offer a prize then please contact the organisers with details so we can promote your prize and business ahead of the event.


To book go to our Eventbrite page at Places are limited and we expect interest to be high – so book now to avoid disappointment. Bookings will close on Friday 2nd June 2017.

We look forward to welcoming you to our 2017 “Breakthrough to Excellence” Moray Business Women’s conference

NEW TO MBW: Do remember to tell us if you are coming to a MBW event for the first time and we would be happy to introduce you to a buddy at registration to help you feel welcome. 

JOIN MBW: If you are interested in joining MBW to enjoy discounted event rates (plus a whole lot more) then membership starts at just £50 for 12 months. Just go to our simple online booking at